Flowers, Valentine's Day

7 Pro Tips From Your Local Florist for Longer Lasting Flowers

Valentine’s Day is just around the corner which means it’s time to start thinking about flowers! If you’ve ever received flowers, you know the feeling of excitement that comes with seeing a beautiful arrangement delivered to your home or office. But what if the joy of receiving flowers could last longer?

Most people know the basics for keeping flowers alive longer: changing the water, keeping it in a cool place, and not leaving them in direct sunlight. But here are a few pro tips from the experienced floral designers at William Paul Floral Design that will help make your flowers last as long as possible.

1. Choose a clear vase

One of the most obvious ways to make roses and other flowers last longer is by using a clear vase with a lot of water. Why clear? Because opaque vases make it much more difficult to monitor the water level – which almost always leads to under-watering and faster perishing flowers.

2. Condition your water (use flower food)

Casablanca Bouquet by William Paul Floral Design

Tap water is great for flowers, but nutrients are necessary if you want to extend their life. Flower food packets are just three ingredients mixed together to make a perfect environment for cut flowers. Bleach (bactericide) kills any bacteria or mold while sugar provides energy and water retention. Citric acid dissolves air bubbles and balances the pH level of the water.

To make more flower food at home, simply mix 1 teaspoon of sugar with 1 teaspoon of bleach and 2 teaspoons of lemon or lime juice with a quarter cup of warm water until fully dissolved.

3. Refresh them every day

Just a few minutes of care each day can have a substantial effect on the life of your flowers. Refreshing the water, trimming the stems, and adding new flower food, will prevent bacteria and keep your flowers looking their best.

Unlike many houseplants, it is nearly impossible to “over-water” your cut flowers (unless water is spilling over the top of the vase) so the bigger concern is not giving them enough. If you cannot give them a refresh every day then at least make sure they have plenty of water at all times.

4. Remove any leaves below the water line

If you’re looking for ways to make roses and other cut flowers last longer, this is a big one that often gets overlooked; cut off any leaves that are below the surface of the water, these will rot and cause bacteria growth which will shorten the life of your flowers.

5. Only touch the stems

Touching a flower is like touching fabric – it can be delicate and cause damage if you aren’t careful. It is important to avoid touching flowers except when removing them from their vase for trimming or fresh water. Touching these delicate pieces of art can easily cause damage and shorten the life of your flowers, so use stems as handles when you need to touch them instead of heads or petals.

6. Use pruning shears or your sharpest scissors

When cutting the stems, make sure to use a very sharp pair of scissors or knife if you do not have pruning shears available. Dull blades can crush the stems and damage them – which will also shorten their life span. Cutting the stems with a sharp implement not only ensures that you’ll get an even cut, but it also helps prevent them from getting crushed.

Cutting stems at least an inch from the bottom will allow otherwise clogged plants to reopen and absorb more water. Cutting them with a 45 degree angle creates larger openings near the base, which allows for greater absorption due to a larger exposed surface area.

7. Create a healthy environment

Your flowers’ environment plays a considerable role in how long they will last. Positioning your floral arrangement in a location where it won’t be exposed to direct sunlight will help prevent it from wilting prematurely.

Flowers have a special talent for retaining heat. If you’re trying to slow down the decay process, place your flowers in an area with temperatures between 50 and 70 degrees Fahrenheit–but don’t worry if they’re room-temperature. It is also important to keep your flowers away from any fruits or vegetables because they release ethylene gas as they ripen – which poisons cut flowers and expedites wilting and browning.

By following these seven simple steps, you can keep your fresh flowers looking vibrant for as long as possible. Don’t forget that Valentine’s Day is just around the corner on Monday, February 14.

Now is the perfect time to send flowers with the best flower delivery and beautiful blooms from your local florist. At William Paul Design we offer same day flower delivery for Valentine’s Day flowers as well as birthdays, anniversaries, get well soon wishes, sympathy, or just to make someone smile in: Austin, TX, Atlanta, GA, San Francisco, CA, Sacramento (Fair Oaks), CA, and surrounding areas.

Flowers

Ring in the new year with a new color – Very Peri is 2022 color of the year

After a year of indecision in 2021 when the Pantone Color Institute couldn’t pick between “Illuminating” (yellow) and “Ultra Gray” as Color of the Year, the “color experts” at the Pantone Color Institute returned to their customary selection of a lone color to represent 2022. Their choice? Very Peri (PANTONE 17-3938), a shade of blue with violet red undertones, not unlike what most people call periwinkle.

How did the color experts choose Very Peri for the 2022 Color of the Year? Pantone Color Executive Director Leatrice Eiseman explains:

“As we move into a world of unprecedented change, the selection of PANTONE 17-3939 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, encourages courageous creativity and imaginative expressions.”

Pantone chose bright and soothing colors last year to symbolize a renewed sense of hope and optimism following the worldwide Covid-19 pandemic that changed the world considerably in 2020.

This year’s selection of Very Peri builds on that sentiment by symbolizing carefree confidence and daring curiosity to help us embrace the altered landscape of new opportunities and possibilities.

Very Peri is a Sign of the Times

In these transformative times, Very Peri symbolizes the worldwide spirit of the moment and the transition that we are experiencing together. As emerging from a period of intense isolation, our standards and our notions are changing, and our digital and physical lives have merged in unexpected ways.

Seaside Roses from William Paul Floral Design in San Francisco, CA features 2022 Color of the Year, Very Peri.

In a world where trends are emerging from the digital to become reality, Very Peri has taken it one step further by fusing modern life with how color choices manifest themselves in our physical surroundings.

Very Peri is both playful and fresh, making it the perfect color to inject life into your home. It works best in a variety of materials with different textures or finishes like painted walls, furniture accents (like accent pillows) as well as when used for decoration on patterns in designs.

Very Peri, a warm and friendly blue hue with carefree confidence, emboldens uninhibited expression. Displaying dynamic presence in shades of shimmery metallics to high tech materials; it is an enthusiastic color that lends itself for unpredictable color harmonies when used on different surfaces like natural fibers or handcrafted items alike!

Very Peri in the Floral Industry

Very Peri is an intriguing color that we sometimes take for granted until we give it a second look. Natural examples of this color can be found almost everywhere, but some of our favorites we see everyday in the floral industry. Here are a few of our favorites:

Periwinkle

There are many fine examples of Very Peri in the floral industry, but the closest match would have to be periwinkles. Periwinkles are flowers that bloom in the spring. They are “periwinkle blue” (or Very Peri) with white stars on the petals and are often used for decorative purposes in floral arrangements. A periwinkle flower arrangement can make a home feel bright and happy, even if it is raining outside. For this reason periwinkles are popular flowers to include in any floral bouquet that you purchase from your local florist shop, online, or at a street market.

Delphinium

Delphinium flowers are beautiful and delicate, but they need something to attach themselves to in order to grow strong. They love sunny places with well-drained soil for at least half of the day time; however these tall plants do poorly under hot weather conditions or rainy days.

For best results you’ll probably want them near some shelter like an apartment complex’s rooftop garden area where there is always plenty happening (and also some shade).

Iris

The Iris is a flower that comes in many colors and has the ability to bring freshness into your home or garden. The flowers vary depending on their height, making them perfect for any type of arrangement you may want done with this beautiful plant!

Irises can grow from six inches all the way up to four feet tall which means there’s something available no matter how large or small an area needs updating right now.

Additionally these lovely plants come equipped not only one but two different types: blue irises tend toward being more acidic soil alkaline while pink counterparts prefer slightly less rigorous conditions

Hydrangea

Hydrangeas are the most beloved of all shrubs for their beauty and versatility. They come in a wide range of colors, including blue-hued hydrangea varieties that can be used as accent plants or along side larger flowers such as roses; vibrant pink blooms during springtime when other plant life begins to take shape again after winter’s cold snap–hydrangeas make great fresh cut flower bouquets too!

Hydrangeas also perform well even without much care—they’re hardy enough not only at home but anywhere else you might find yourself growing them!

Hyacinths

Hyacinths are gorgeous flowers that have been admired by royal families throughout the ages. They’re also a must for gardens in palaces and parks, but today you can find them everywhere from your home garden to indoor pots! Their distinctive scent cannot be mistaken; it adds another layer of beautiful floral blossoming during springtime – which is when these amazing plants first start coming out layers on top of one another like an opened tabby cat waiting patiently at its feet before slowly lurching into full bloom with rich colors.

Do not miss out on the hottest new color trend for 2022: Very Peri! William Paul Design has many beautiful floral designs featuring this intriguing color. We offer same-day delivery in San Francisco, Sacramento, Atlanta, and our newest location in Austin, TX, and surrounding areas for birthdays, anniversaries, new babies, get well soon, sympathy, or even just because. Call us today at (415) 481-3024 or shop online 24/7.

Flowers, Holidays

Let William Paul Floral Design help decorate your home for the holidays

The holiday season is a time for celebration and family. It’s the time of year where we deck the halls and decorate our homes and offices with holiday décor.

But finding time to decorate during the holiday rush can be difficult, and the longer you wait, the less options you have. Most people wait until after Thanksgiving to start thinking about holiday decorations, so your best bet is to have your designer booked before they start getting too busy.

That means right now is the best time to start planning your holiday decorating. If you’re looking for holiday decorating ideas or are in need of on-site florists that can help you get your home festive-ready before December 25th then William Paul Floral Design should be your first stop!

We offer services to any budget big or small and our floral designers are experts in helping customers find the perfect holiday decorations for their home or office.

Our design team will decorate your home

Everyone loves decorating for holidays but who has the time? It can be so much work and the end results often fall short of the glorious holiday displays we pictured in our minds before we untangled our first string of lights!

This year forget that frustration and spend more time enjoying the holidays by trusting your home or office holiday decorating to the experts at William Paul Floral Design?

Our professional floral designers love decorating for the holidays and will be happy to come to your home or place of business to assist you with decorating. We can even handle it all ourselves if you prefer, freeing up your time for other tasks.

Our experienced designers are filled with creative ideas that could turn your home or office into a winter wonderland or a simple cozy retreat. Christmas decorating ideas for your mantel, front door, mailbox, Christmas tree, and more will surely fill you with Christmas cheer.

What are the benefits of hiring our designers?

Hiring a local florist to assist you with designing Christmas decorations is an efficient way of getting into the spirit of the holidays without spending too much time on it yourself. And it never hurts to have a professional designer at your side while you decorate.

Whether you just need a few new ideas, or want us to decorate your entire home and trim the tree, our experienced professionals are waiting to turn up their creativity at full volume so they can fill every room in your house with cheerful holiday cheer this year!

  • Holiday decorating ideas customized to your tastes and holiday theme
  • No stress of trying to figure out what you need or where it all goes
  • Decorations to accentuate any existing holiday décor in your home
  • Holiday decorating ideas that will stun your family and friends
  • Holiday decorating done quickly while still looking amazing
  • Professionally designed fresh flowers that will leave your home or office looking festive and ready for the holiday season

Our experienced design staff is an incredible collection of talented professionals who create amazing floral designs for birthdays, anniversaries, new babies, get well wishes, sympathy, and other special occasions. They specialize in working with your existing décor and style to help you create something wonderful.

Now is the perfect time to start – our calendar will fill up fast

However lavish or simple your holiday decorating may be, William Paul Floral Design will help you bring the beauty and the essence of the holiday to every corner of your home or office. From holiday flowers and plants

We certainly don’t want you to miss out on holiday cheer this year, so we’re urging you to schedule a holiday decorating appointment as soon as possible.

Now is the best time to schedule a consultation because the limited number of appointments will fill up fast. Call William Paul Floral Design today at (415) 481-3024 to schedule an appointment.

Flowers

Fall Flowers: Gifts for Thanksgiving and Other Celebrations

Fall is a wonderful time of year. The leaves are changing, the air is crisp and cool, and Thanksgiving is right around the corner. Give thanks this season with fall flowers from Willian Paul Floral Design. Flowers can be given as gifts or used to create festive centerpieces for the Thanksgiving dinner table.

There is nothing more heartwarming than a bouquet of fresh flowers on the Thanksgiving table. We have a wonderful assortment of fall flowers that will make your Thanksgiving table look spectacular. From roses to poinsettias, we have something to please everyone on your list including bouquets with traditional autumn colors like oranges and browns, as well as brighter tones such as yellows and reds.

Creating fall-themed flower arrangements is one of our favorite parts about this season because there are so many possibilities thanks to all the different types of flowers available during this time – from chrysanthemums and marigolds to mums and poinsettias! When it comes down to it, we love everything about autumn – especially thanksgiving centerpieces decorated with beautiful fall flowers. And we just can’t get enough of these gorgeous leaves changing colors.

Thanksgiving flowers are a great way to celebrate the national holiday. They add color and life to your table, which is important during this social celebration. Whether you’re celebrating with family or hosting a mismatched meal for friends, there’s no better way than by using flowers from your local florist that fill the room with their beauty while also representing each person eating at this joyous occasion, and reminding us why we should all be thankful.

Make your Thanksgiving table shine with a floral centerpiece

Sunflower Centerpiece by William Paul Floral Design – San Francisco – Sacramento – Atlanta

For many people, the Thanksgiving meal is one of the most cherished traditions of the year. It’s a day when people gather around the table with their family and friends to enjoy delicious food, watch football games, and enjoy the fellowship while reflecting on what makes them grateful.

It’s no surprise then that people want to celebrate this special occasion with some extra flair and style! Floral centerpieces play an important role in providing color and beauty on tables during dining hours. The also look fantastic next to a beautifully roasted turkey with stuffing, cranberry sauce, pumpkin pie and all our other favorites.

If you want to make your Thanksgiving table look extra-special this year, consider choosing a centerpiece from one of the many designs we have available in store or on our website. Our talented floral designers have created dozens of different thanksgiving centerpiece options – all beautifully crafted with fall colors and scents in mind – for any budget, size, or style preference. We also offer custom centerpiece design services so if there’s something special you’re looking for just let us know – we’ll create it for you!

Our fall garden floral bouquets are carefully crafted using only the highest quality flowers from around the world to ensure long-lasting beauty that will truly impress your guests or loved ones this holiday season without breaking the bank in order to do it. Our prices vary depending on what kind of design you choose – whether simple and rustic or ornate and glamorous – but we always make sure that our products remain affordable no matter what options customers choose when designing their arrangement. Visit our website or call us at 415-481-3024 to find more information.

Flowers make fantastic gifts – we even deliver!

There are many reasons why flowers make an excellent gifts, but one thing that sets a gift of flowers apart from everything else is that they are hand-delivered – by one of our employees – straight to someone’s doorstep or even their office while they’re working. We never rely on people we don’t know or third parties to help with deliveries. It is extremely important to us take care of your flowers every step of the way, from the moment we receive the order until we hand it to the recipient.

We put the highest value on customer satisfaction. In fact, we promise to make sure that your flowers arrive in perfect condition and on time for each and every order. We take pride in our commitment to delivering beautiful and high-quality flowers and we will do what it takes to make sure your order is the best it can be! Every order we receive is special and we take pride in ensuring that you are 100% satisfied with your purchase.

You can also send flowers as a thank-you note, or just as a way to show someone that you’re thinking of them! Flowers and autumn garden hanging baskets make great gifts for neighbors, teachers, co-workers – even your favorite delivery person!

We also offer a thanksgiving flower subscription service that allows you to schedule regular deliveries of flowers throughout the year. By scheduling regular deliveries you can make sure that a loved one’s home or office never lacks for beautiful, fresh flowers. We’ve made it easy and affordable, so don’t miss out on this special opportunity to give the gift that keeps giving!

It’s never too early to start planning for Christmas flowers

Ready or not, Thanksgiving inevitably turns into Black Friday, which means the commencement of the holiday shopping season! With Thanksgiving, Christmas, and Hanukah all coming up in November or December, now is the best time to order your holiday flowers.

We are always ready to help our customers check another name off their list with a beautiful gift of fresh flowers! Whether you are celebrating Thanksgiving or another holiday in the fall, our experienced designers will provide you with exactly what you need for a beautiful celebration.

At William Paul Floral Design, we are committed to providing our customers with the best selection of flowers and gifts at affordable prices. We offer same-day local delivery in San Francisco and Sacramento, CA as well as Atlanta, GA and surrounding areas or anywhere in the US. Whether it’s a birthday, anniversary, a get well gift, or simply to make someone smile – flowers make the perfect present! Order your holiday deliveries now for the best selection and choice of delivery dates which may fill up as we get closer to the holidays.

Flowers

Back to School time is the perfect opportunity to say thank you with flowers from William Paul Floral Design

It’s almost that time of year once again! Back-to-school sales are starting to pop up everywhere, and teachers are busy preparing for the start of school year unlike any we’ve experienced before.

Not sure what to order? Selecting Designer’s Choice from William Paul Floral Design is an ideal option for Back to School flowers because YOU pick the price!

With summer winding down, now is not only the perfect time to show your appreciation to those who have been taking care of your kids during the break, but also a fantastic opportunity to start the school year off right with a gift of flowers for the teachers, facility, coaches, and staff who will be enriching their lives during the next nine months.

To some, it may seem like the summer flew by too fast while others have been counting the days until the new school year begins. Regardless of how you feel about your kids going back to school, we hope your summer was filled with adventure and learning experiences that can’t be taught in schools.

If there are any nannies, babysitters, grandparents, aunts, uncles, camp counselors, clergy members or coaches who influenced your summer, flowers are always a perfect way to acknowledge and say thanks for their hard work and dedication.

Most of those people aren’t expecting gifts, so the gesture certainly isn’t necessary, but even a small token of your appreciation is a thoughtful way of showing gratitude that often means more to the recipient than the giver will ever realize.

Forget the apple

It’s 2021 – your teacher doesn’t want an apple unless it’s a phone or computer – so forget the fruit in favor of a beautiful bouquet of brightly-colored flowers instead. Flowers really are the perfect way to set the mood for the start of the school year while brightening up the classroom at the same time.

Teachers aren’t the only ones who enjoy flowers, however, so don’t forget bus drivers, teacher’s aides, facility members, crossing guards, and everyone else who makes the school a fun and inviting place to learn. Flowers are so wonderful at putting smiles on people’s faces, especially when they’re least expected. At William Paul Floral Design we specialize in helping you choose the perfect gift for everyone on your list – no matter how big or small of an impact they have on your children’s education.

If you have a friend or family member going away to college for the first time this fall, flowers are a fun and festive way to decorate dorm rooms and live plants are perfect picks if you’re looking for a longer-lasting gift. Most of the plants we carry are easy to care for and don’t require a lot of work, which is ideal for busy students who are always on the go.

As a Yes We Can florist, William Paul Floral Design features same-day delivery in San Francisco, Fair Oaks (Sacramento), Atlanta, and surrounding areas for birthdays, anniversaries, new babies, get well soon wishes, sympathy, or anything else. Visit our store, located at 1418 Grant Ave, San Francisco, CA 94133 or shop online 24/7.

Flowers

This Summer, Say it With Flowers

Flowers have a special way of bringing joy. So why wait for a special occasion to make someone smile? There is no need to wait for another birthday or anniversary to roll around in order to surprise someone with a gift of flowers. Some of life’s greatest gifts are the ones we least expect.

One great thing about flowers is that there doesn’t have to be any reason at all to give them to someone. And sometimes, flowers say things and help convey feelings for us when we can’t find the right words ourselves.

Something else is fantastic about flowers? Aside from the memorizing beauty and an instant ability to brighten someone’s day, their versatility and variety knows no bounds and makes them a perfect gift for almost any occasion – big or small.

Informal Flowers

At William Paul Design we specialize in welcoming new babies to the world, and comforting loved ones with offerings of sympathy. But you don’t have to wait for a special occasion to spread lots of joy with flowers. You can do that today every day with Flowers by the Bunch, which we will be offering all summer long.

In fact, Flowers by the Bunch have been one of our most popular selections for several years. Our loyal customers think of it as a fantastic bargain (we agree). But we like to think of it as a way for everyone to enjoy beautiful fresh flowers during times when you don’t need to pay extra for a professional designer to use a recipe of required flowers.

Flowers by the Bunch offers everyone a convenient grab-and-go option at a terrific price, making them an ideal option for more informal occasions without all the fanfare, or even for keeping them all to yourself. At prices this low for flowers this incredible? It’s hard to find many bargains like this left anymore.

Flowers can make everyday occasions ‘special’

The summer of 2021 is shaping up to be much different than last year as we emerge from isolation and resume gathering again together in groups. This means more weddings, more receptions, more parties, and more reasons to celebrate!

But, there’s no need to wait for a reason to send flowers, you don’t need one at all. This summer is the perfect time to reach out to old friends and loved ones, or even someone new. And flowers are a fun way to break the ice or rekindle an old memory by serving as a lasting visual reminder of time shared together.

As a Yes We Can Florist, William Paul Floral Design features same-day delivery to Atlanta, San Francisco, and Fair Oaks, CA and surrounding areas or anywhere in the US. Visit us at williampaulfloristsf.com to order online 24/7 or call (415) 481-3024 to speak directly with one of our agents who will be happy to assist you.

Flowers, Sympathy

William Paul’s Simple Guide to Sympathy Flowers

One of the many wonderful things about flowers is their fascinating ability to help us express our feelings at times in life when words are simply not enough.

We send a dozen red roses when saying “I love you” doesn’t seem strong enough. A heartfelt “thank you” goes a long way, but a handwritten thank you note attached to a beautiful bouquet of fresh flowers does a much better job of conveying our appreciation.

This is especially true when we have to say, “I’m sorry.” Those words never seem like enough in any situation, especially when they are used to express feelings of sorrow instead of offering an apology. Fortunately, sympathy flowers from William Paul Floral Design can help in a big way when we cannot find the words ourselves.

Things to consider when selecting sympathy flowers

The experience of grief effects everyone in different ways, and every situation is unique. So, (with a few exceptions) there is no “one-size-fits-all” solution to selecting appropriate sympathy flowers. But there are several factors that can help make the choice much easier.

  • Consider your relationship with the recipient(s). The size and type of flowers you choose to send for the funeral service is a visual display that plays an active role in the service for all in attendance. While most may never know who gave each individual gift, they will know that each display represents an important person, family, or group in the life being celebrated. The family will distribute the sympathy flowers after the service and will certainly acknowledge and appreciate every gift they receive.
  • Consider honoring the deceased in a special way, but do not worry too much about the details. Throughout history, different flowers have been considered symbolic of specific feelings such as honor, love, peace, and tranquility. But in modern times, most people will not even try reading deep enough to decipher the meanings behind each individual flower and will simply view the entire gift as a thoughtful, and beautiful gesture.
  • Consider the fate the sympathy gift after the service. In most circumstances the family of the deceased will distribute the gifts as they see fit to family members and friends. Sometimes, the family donates any extra flowers to local care centers or senior facilities so the flowers can later be enjoyed by others. If you wish to give a gift; a lush plant will not only look beautiful at the service but will also serve as a long-lasting memorial afterwards.

Let us take care of the details

The best advice for sympathy flowers is to give what you feel is appropriate without worrying too much about the details – because we’re here to take care of them for you. The experienced sympathy flower specialists at William Paul Floral Design will not only help you select an appropriate sympathy gift, but we will also confirm the delivery time with the venue prior to the service whether it takes place in Atlanta, San Francisco, Sacramento, or anywhere else in the USA.

Flowers

8 Great Spring Flowers From William Paul Floral Design

We’re just days away from March 20 – the first official day of spring! After a long, dark winter with plenty of grays and browns, it is time once again for some springtime color! While spring’s arrival signifies the season of rebirth and growth, a few seasonal floral superstars stand head and shoulders above the rest. Here are eight of our favorite spring-blooming flowers to brighten up your world while we celebrate the first day of spring.

Peony

Loved throughout the world for their extravagant blooms, Peonies are colossal flowers that have an elegant natural beauty and a delicate, unforgettable aroma. Peonies make perfect companions for other spring flowers such as iris, alliums and roses and are a popular choice for spring and summer wedding bouquets.

The peony’s distinctive feature is its large, eye-catching flowers that have 5 to 10 petals each. Depending on the variety, their color can vary from pristine white to “bubble-gum” pink, and also bright red and gorgeous shades of yellow.

Iris

Irises are one of our favorite springtime flowers because of their incredibly colorful blooms. The name Iris was adopted from Greek goddess of the rainbow to represent the spectrum of colors of the many different species.

Throughout history, the Iris has been a symbol of power and elegance for monarchs and royal families around the world. In fact, the renowned “Fleur de Lys” symbol is a graphic representation of the Iris bloom that was known for centuries as the symbol of French royalty. Irises are also common themes in many priceless paintings by artists like da Vinci, Renoir, Cezanne, van Gogh, Gauguin, Monet, and of course, Georgia O’Keeffe.

Hyacinth

This bright and beautiful spring flower boasts a unique shape which adds the perfect floral touch to any springtime bouquet. Hyacinths are deeply fragrant flowers that are available in shades of white, blue, purple, red, and pink. The flowers grow in thick clusters on tall spikes that are filled with small, bell-shaped blooms.

Tulip

Tulips are another spring favorite with their rainbow of color options. Aside from their beauty in gardens and planters, tulips are one of the most popular types of cut flower. As one of the most popular and recognizable spring flowers, tulips are said to symbolize perfect love and can pull together a wedding, anniversary, or birthday bouquet. Tulips can make a perfect bouquet among other tulips of the same color or within a mix of other exquisite flowers.

Daffodil

With their cheerful bright yellow, orange, and white trumpet-shaped flowers, daffodils are a crowd favorite come springtime, especially since they are one of the first blooms to pop up each spring. Frequently seen growing in large clusters throughout most of the U.S., daffodils are one of the first signs that spring finally has arrived!

Lilac

Lilacs are among the most popular and most recognizable spring flowers. Their bushy elongated cluster of small blooms feature a sweet and strong fragrance and are available in in purple, blue, violet, pink, and white. The fragrance of lilacs is often used in perfumes and other aromatherapy products for its relaxation properties while the essential oil extracted from lilac plants are used to treat infections, fevers, skin problems, and stomach ailments. Lilac flowers are also edible and make beautiful garnishes on desserts and in drinks.

Gerbera Daisy

These large daisy variations are the fifth most popular flower in the world. The gerbera daisy symbolizes cheerfulness, which makes it a perfect addition to this bouquet. The flower’s yellow center adds a bright pop of color to give this bouquet the right amount of cheer. A staple in the cut flower world, gerbera daisies come in almost every color and have sturdy stems that will not hollow out like other cut flowers. They also have an exceptional vase life, usually lasting up to 10 days.

Calla Lily

The Calla Lily, which is neither a calla nor a lily, is another popular choice for spring floral bouquets. With a single petal that wraps to create a beautiful statement, these sleek, elegant blooms are both recognizable and unparalleled. But the colorful part most people think are petals is actually a leaf. The Calla Lily’s real flower is on a spike inside that leaf.

Spring flowers are the perfect way to welcome the spring sunshine as we shed our winter layers. Fresh floral bouquets from William Paul Design make unique and thoughtful gifts to celebrate a loved one or simply send a smile. We offer same-day delivery in San Francisco, Sacramento, Atlanta, and surrounding areas for birthdaysanniversariesnew babiesget well soonsympathy, or even just because. Call us today at (415) 481-3024 or shop online 24/7.

Flowers, Holidays

Six Ways to Help Support Small and Local Businesses

Looking back, 2020 was a devastating year for small businesses. Many closed permanently, and most that survived were forced to downsize or racially alter their business model in order to keep operating. In many instances, customers stepped in a big way with innovative efforts to support their favorite local and small businesses. Here are six things you can do if you wish to help in 2021.

1) Follow and engage with the business on social media

Sweet Thing by William Paul Floral Design, San Francisco, Sacramento, Atlanta

One of the easiest and most effective ways to support a small business without spending a dime is by following them on social media. It is easy to engage with their posts and stories by commenting, sharing with a friend, or simply liking their posts.

Social media engagement is extremely important to a small business. If their content receives enough good engagement, algorithms begin pushing it to the feeds of other users with similar interests. This exposure helps a small business get noticed by people who may not know it even exists yet, which is a very powerful way of helping them grow.

2) Share your experiences with a small business by writing a review or offering a testimonial

People love sharing their experiences on social media but are much less likely to leave a review unless their experience was either outstanding or terrible. Unfortunately, many of those reviews come from extreme circumstances that fall outside the norm and do not necessarily reflect the overall reputation of the business or the views of their regular customers.

You can help by writing reviews and offering testimonials for the brands and small businesses you love. You can even go a step further and become an influencer by posting about them on social media to let your followers know about them. Good reviews will encourage new customers.

3) Buy a gift card to a local business

Another fantastic way to support small business is by purchasing gift cards. Their versatility makes them a great gift idea because the recipient can use them to order online or can choose to save them for a time when they feel comfortable enough to use them in person.

Gift cards also make wonderful gifts for the friends and loved ones when you cannot get together to celebrate. While many large gatherings have been put on hold for a later time, birthdays, anniversaries, and holidays are still taking place. Gift cards are easy to put in a card and mail anywhere in the country for the cost of a stamp.

4) Be understanding and patient

For local business reopening after the pandemic, the retail landscape looks completely different than it did before COVID-19. While some of the larger businesses were able to return to normal operations, many of the smaller shops have taken longer to adjust.

In most cases, small business owners rely on a number of constantly changing factors in order to make difficult business decisions. While they are doing what they feel is best to keep employees and customers safe, they are often forced to rely on trial and error until they discover what works best.

5) Sign up for their email list

Email lists are extremely valuable for small business owners because email is a direct line of communication to you. Many businesses offer exclusive discounts and sales through email and some even offer a special promotion just for signing up.

6) Make someone smile with flowers from William Paul Floral Design

At William Paul Floral Design, our expert floral designers are still working hard every day to arrange beautiful flowers and our delivery drivers are out every day of the week making same-day contactless deliveries. With Valentine’s Day just around the corner, or even “just because,” now is the perfect time to send some love with the gift of flowers. We offer same-day delivery in San Francisco, Sacramento, Atlanta, or anywhere nationwide! Call us today at 415-481-3024 or shop online 24/7.

Flowers

Illuminating and Ultimate Grey are Colors of the Year for 2021

For 2021, two colors – Ultimate Grey and Illuminating – have been selected as the Pantone Color of the Year. This practical color combination that was chosen for its ability to help us feel optimistic and uplifted while reflecting what is taking place in our global culture and inviting us to embrace the value of our differences. This year’s selection provides a stark contrast from last year’s Color of the Year, Classic Blue, a reflective blue tone evocative of the vast and infinite evening sky.

As the global color authority and provider of professional color language standards, the color experts at the Pantone Color Institute comb the world looking for new color influences in order to select a new color each year. Pantone chose Illuminating as its 2021 Color of the Year first, only months later deciding to add a second hue, with the intention of them being seen and interpreted as a pair.

What difference do these color declarations make? Plenty, because they are the colors you can expect to see well-represented in 2021 across a wide range of products, from fashion to beauty to home décor and even floral design!

Hope and Optimism for the New Year

By choosing bright and soothing colors that take inspiration from natural elements, the biggest color trends of 2021 are taking a cue from this last tumultuous year and giving people a renewed sense of hope and optimism that many are looking for in the new year.

This year’s spirited and emboldening shades satisfy our quest for vitality. Illuminating is a bright and cheerful yellow shade filled with vivacity while Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation of composure, steadiness, and resilience.

Two colors are better than one

A marriage of strength and optimism, Ultimate Grey and Illuminating are two independent colors that come together to create an aspirational color pairing, conjoining deeper feelings of thoughtfulness with the optimistic message of sunshine and strength.

But the two colors do not have to be used in equal proportions, as either color can take precedence in design with both synchronously representing stability, hope, and unity.

Sweet Sunlight Bouquet by William Paul Design, San Francisco, Fair Oaks, Atlanta

Leatrice Eiseman, executive director of the Pantone Color Institute, explained: “The selection of two independent colors highlight how different elements come together to express a message of strength and hopefulness that is both enduring and uplifting, conveying the idea that it’s not about one color or one person, it’s about more than one. The union of an enduring Ultimate Gray with the vibrant yellow illuminating expresses a message of positivity supported by fortitude. Practical and rock-solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted; this is essential to the human spirit.”

Pantone puts a tremendous amount of thoughtful consideration into choosing their Color(s)of the Year. They arrive at their decision by pouring over trend analysis and combing the globe in search of new color influences. Their decision is ultimately based on several different factors, but the end result is typically a good indication of the state of global and political climate and the emotions that many people are feeling at the time – if that feeling can be described as a color.

This year’s selection is all about optimism and the hope that many people can use to start 2021 on the right note, but that does not mean it has to represent your year. A fresh new year means a fresh new start and now is the perfect time to begin writing your own story – and choosing your own color – that will define your world in 2021.

Do not miss out on the hottest new color trends for 2021: Illuminating and Ultimate Grey! William Paul Design has many beautiful floral designs featuring this intriguing color combo. We offer same-day delivery in San FranciscoSacramentoAtlanta, and surrounding areas for birthdaysanniversariesnew babiesget well soonsympathy, or even just because. Call us today at (415) 481-3024 or shop online 24/7.