Flowers, Valentine's Day

7 Pro Tips From Your Local Florist for Longer Lasting Flowers

Valentine’s Day is just around the corner which means it’s time to start thinking about flowers! If you’ve ever received flowers, you know the feeling of excitement that comes with seeing a beautiful arrangement delivered to your home or office. But what if the joy of receiving flowers could last longer?

Most people know the basics for keeping flowers alive longer: changing the water, keeping it in a cool place, and not leaving them in direct sunlight. But here are a few pro tips from the experienced floral designers at William Paul Floral Design that will help make your flowers last as long as possible.

1. Choose a clear vase

One of the most obvious ways to make roses and other flowers last longer is by using a clear vase with a lot of water. Why clear? Because opaque vases make it much more difficult to monitor the water level – which almost always leads to under-watering and faster perishing flowers.

2. Condition your water (use flower food)

Casablanca Bouquet by William Paul Floral Design

Tap water is great for flowers, but nutrients are necessary if you want to extend their life. Flower food packets are just three ingredients mixed together to make a perfect environment for cut flowers. Bleach (bactericide) kills any bacteria or mold while sugar provides energy and water retention. Citric acid dissolves air bubbles and balances the pH level of the water.

To make more flower food at home, simply mix 1 teaspoon of sugar with 1 teaspoon of bleach and 2 teaspoons of lemon or lime juice with a quarter cup of warm water until fully dissolved.

3. Refresh them every day

Just a few minutes of care each day can have a substantial effect on the life of your flowers. Refreshing the water, trimming the stems, and adding new flower food, will prevent bacteria and keep your flowers looking their best.

Unlike many houseplants, it is nearly impossible to “over-water” your cut flowers (unless water is spilling over the top of the vase) so the bigger concern is not giving them enough. If you cannot give them a refresh every day then at least make sure they have plenty of water at all times.

4. Remove any leaves below the water line

If you’re looking for ways to make roses and other cut flowers last longer, this is a big one that often gets overlooked; cut off any leaves that are below the surface of the water, these will rot and cause bacteria growth which will shorten the life of your flowers.

5. Only touch the stems

Touching a flower is like touching fabric – it can be delicate and cause damage if you aren’t careful. It is important to avoid touching flowers except when removing them from their vase for trimming or fresh water. Touching these delicate pieces of art can easily cause damage and shorten the life of your flowers, so use stems as handles when you need to touch them instead of heads or petals.

6. Use pruning shears or your sharpest scissors

When cutting the stems, make sure to use a very sharp pair of scissors or knife if you do not have pruning shears available. Dull blades can crush the stems and damage them – which will also shorten their life span. Cutting the stems with a sharp implement not only ensures that you’ll get an even cut, but it also helps prevent them from getting crushed.

Cutting stems at least an inch from the bottom will allow otherwise clogged plants to reopen and absorb more water. Cutting them with a 45 degree angle creates larger openings near the base, which allows for greater absorption due to a larger exposed surface area.

7. Create a healthy environment

Your flowers’ environment plays a considerable role in how long they will last. Positioning your floral arrangement in a location where it won’t be exposed to direct sunlight will help prevent it from wilting prematurely.

Flowers have a special talent for retaining heat. If you’re trying to slow down the decay process, place your flowers in an area with temperatures between 50 and 70 degrees Fahrenheit–but don’t worry if they’re room-temperature. It is also important to keep your flowers away from any fruits or vegetables because they release ethylene gas as they ripen – which poisons cut flowers and expedites wilting and browning.

By following these seven simple steps, you can keep your fresh flowers looking vibrant for as long as possible. Don’t forget that Valentine’s Day is just around the corner on Monday, February 14.

Now is the perfect time to send flowers with the best flower delivery and beautiful blooms from your local florist. At William Paul Design we offer same day flower delivery for Valentine’s Day flowers as well as birthdays, anniversaries, get well soon wishes, sympathy, or just to make someone smile in: Austin, TX, Atlanta, GA, San Francisco, CA, Sacramento (Fair Oaks), CA, and surrounding areas.

Holidays, Valentine's Day

Beyond Red Roses: A Valentine’s Day Guide for Selecting Something Unexpected

Valentine’s Day is one of our favorite holidays of the year because it is all about love and happiness! It is a chance to show loved ones – or those we secretly admire – that we think they are special, and we reward them with gifts to show our appreciation.

Be My Love by William Paul Design, San Francisco

On the surface, that sounds fantastic. We all spread love around and everyone gets presents, what could possibly go wrong? Well, a lot if you do not know what your Valentine’s expectations are and you underdeliver on an occasion that is practically set up on a tee for you to knock it out of the park.

Couples celebrating their first Valentine’s Day together without knowing the other partner’s expectations ahead of time could be headed for hurt feelings, or even disaster if they are not on the same page and the gift misses the mark.

For those who do not know a daisy from a daffodil, we’re here to help you find the perfect gift of flowers for Valentine’s Day that should exceed just about every expectation. Although you should definitely consider some chocolates and perhaps a plush animal just to be on the safe side!

Red Roses

Red roses are the quintessential gift for Valentine’s Day. If your Valentine is expecting flowers, this is likely what they have in mind. You cannot go wrong with a dozen (or two) long-stem roses, but you CAN be more creative than that!

Heart and Soul by William Paul Design,
San Francisco

A dozen roses show you care, but they also suggest that you did not put a great deal of thought into the gift and instead just went with the safe choice. For many, this is more than enough, but if you really want to make this Valentine’s Day one to remember, you need to consider additional options in order to watch your Valentine’s face light up after you exceed their expectations.

One of our favorite Valentine’s Day bouquets is William Paul’s Be My Love Bouquet With Red Roses. This jaw-dropping design not only features the signature red roses but enhances them with lovely carnations, Asiatic lilies and daisies to make it extra special.

Another terrific option is our William Paul’s Lavish Love Bouquet which perfectly pairs red roses with a variety of lovely red and pink flowers to truly make it stand out from a crowd. For something completely different, why not surprise your valentine with William Paul’s Heart and Soul? This wonderful bouquet bucks the trend of traditional Valentine’s Day flowers by putting a new spin on a classic traditional gift.

No matter which gift you give your Valentine, be sure to order as early as possible in order to choose from the best selection. Just like a great bakery or a terrific barbeque restaurant, the early bird gets the worm and the selections become limited the closer we get to the big day. Ordering early will also help you secure your preferred delivery date before they are full.

Are you ready for Valentine’s Day? William Paul Floral Design has you covered with an incredible selection of Valentine’s Day flowers and gifts. We offer same-day delivery in San FranciscoSacramentoAtlanta, and surrounding areas for birthdaysanniversariesnew babiesget well soonsympathy, or even just because. Call us today at (415) 481-3024 or shop online 24/7.